Artificial intelligence

How Google Makes Custom Cloud Chips That Power Apple AI

How Google Makes Custom Cloud Chips That Power Apple AI And Gemini

#Google #Custom #Cloud #Chips #Power #Apple

“CNBC”

Google was the first cloud provider to make its own custom AI chips, called TPUs, when they first came out in 2015 – a trend both Amazon and Microsoft followed years later. Now, Apple has revealed it uses TPUs to train its AI models, positioning Google chips as an alternative to Nvidia’s market-leading GPUs. CNBC got an exclusive look inside the lab where Google makes its chips, and its top executive showcased TPU Version 6, Trillium, and its new Arm-based CPU, Axion, both coming out later in 2024.

Chapters:
2:02 Starting a trend
5:03 AI and Apple
7:42 Broadcom and TSMC
9:44 Processors and power

Produced and Shot by: Katie Tarasov
Edited by: Evan Lee Miller
Supervising Producer: Jeniece Pettitt
Animation: Christina Locopo
Additional camera: Marc Ganley, Kaan Oguz, Lisa Setyon
Editorial Support: Jennifer Elias, Jordan Novet
Additional Footage: Apple, Arm, Getty Images, Google, Meta, Microsoft, Nvidia

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31 Comments

  1. yea wonder why they open up now? could it be because they need the clout and is failing in most areas? google search is completely useless, their AI is pure crap and on par with free llm such as an older mistral. Goodbye google

  2. Why doesn’t Google compete with Nvidia in this graphic processor unit markets ? Nvidia’s market cap is already greater than googles so wouldn’t it make more sense to get a share of that pie?

  3. Fair play to ARM. The ISA is game when it comes to power efficiency. But if we have learned anything since Intel's launch of Lunar Lake, it's that x86 can equally be implemented for power efficiency, sufficient enough to not only compete but actually outdo ARM.

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