Want to learn how to find trending products in 2021? As the CEO and founder of TrendHunter, Jeremy Gutsche is at the forefront of trend-spotting, innovation, and creating the future. In this ground-breaking interview, the New York Times Bestselling author reveals everything he knows about entrepreneurship and ideas. Gutsche’s TrendHunter is the world’s largest, most popular trend spotting firm with billions of views, and over 10,000 projects for almost every major brand on the market, from Samsung and Disney, to RedBull and even NASA.
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00:00 – Intro
1:56 – How did you get your job?
4:15 – Let’s start by talking about business ideas
5:47 – Why do people share their ideas on TrendHunter?
7:45 – What is your process for finding a good business idea?
9:57 – How do you find that perfect idea that has lasting business power, but not mass-market appeal?
12:52 – How do you know if your idea is going to be successful?
14:17 – How do you know when an idea has hit market saturation?
16:24 – Sometimes VCs talk about TAM, they want a big market. What’s your take there?
19:12 – What’s your take on copying ideas?
21:18 – How do you suggest entrepreneurs deal with the fear that someone else will steal their product idea, and how do you advise bigger companies when it comes to similar products?
23:39 – What is your take on the idea of taking an existing product and simply altering one dimension of it?
25:30 – You said you’ve worked on over 10,000 projects. Any notable projects you’ve worked on? Can you talk us through the process?
28:00 – The Chicago Tribune, you changed the positioning of the paper?
32:44 – Tell us about your latest book, “Create the Future + the Innovation Handbook”?
34:19 – Let’s discuss your thoughts on innovation
38:05 – Any final words of wisdom? And where’s the best place people can find out more about your work?
✅ If you’re ready to start your OWN Ecommerce Empire in 12 weeks or less… take our free training with Gretta Van Riel, 4X Multi-Million Dollar Ecommerce Founder… .